Informativa sulla privacy

Last updated: 14 November 2026

LippyFeet operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). LippyFeet is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. It explains what we do with your data, why, and which rights you have under the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.

Who is responsible for your data

LippyFeet is the data controller of the personal information described in this Privacy Policy. For any question about your data or this policy, email us at support@lippyfeet.com or use our contact form.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including form of payment, transaction details, payment confirmation and other payment details. Your full card or bank details are processed by our payment providers; we never see or store them.
  • Account information including your username, password, security questions, preferences and settings, if you create an account.
  • Transaction information including the items you view, put in your cart, purchase, return, exchange or cancel, and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry or using our contact form.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you place an order, create an account, visit or use the Services, sign up for our newsletter, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you visit our website, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf, for example delivery and tracking updates from carriers.

How We Use Your Personal Information and Our Legal Bases

Depending on how you interact with us or which of the Services you use, we use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. To perform our contract with you: to process your payments, fulfill and ship your orders, send order and shipping notifications, process returns, exchanges and refunds, manage your account, and enable you to post reviews. Legal basis: performance of a contract (Art. 6(1)(b) GDPR) and our legitimate interest in improving our store (Art. 6(1)(f) GDPR).
  • Marketing and Advertising. To send you our newsletter and promotional emails, and to show you online advertisements based on your activity on our store. Legal basis: your consent (Art. 6(1)(a) GDPR), for example when you sign up for our newsletter or accept marketing cookies. Where the law allows it, we may email existing customers about similar products based on our legitimate interest; you can unsubscribe at any time.
  • Security and Fraud Prevention. To provide a secure payment and shopping experience, and to detect, investigate or act on possible fraudulent, illegal, unsafe, or malicious activity. If you register an account, you are responsible for keeping your account credentials safe. Legal basis: our legitimate interest in protecting our store and customers (Art. 6(1)(f) GDPR).
  • Communicating with You. To provide customer support, answer your questions and maintain our relationship with you. Legal basis: performance of a contract or our legitimate interest in helping you (Art. 6(1)(b) and (f) GDPR).
  • Legal Reasons. To comply with applicable law, such as tax and accounting obligations, to respond to valid legal requests, and to establish, exercise or defend legal claims. Legal basis: legal obligation (Art. 6(1)(c) GDPR) and our legitimate interest (Art. 6(1)(f) GDPR).

We do not make decisions that produce legal or similarly significant effects for you based solely on automated processing. Shopify and our payment providers use automated fraud checks on orders; if your order is affected, you can contact us and we will review it personally.

How We Disclose Personal Information

We only share your personal information where needed for the purposes above. The recipients are:

  • Shopify, our e-commerce platform, which hosts our store, processes checkout and stores order data (see "Relationship with Shopify" below).
  • Payment providers, such as Shopify Payments and the other payment methods offered at checkout (for example PayPal, card schemes and local payment methods), which process your payment and carry out fraud checks. Some of them act as independent controllers under their own privacy policies.
  • Fulfillment partners: DSers and our suppliers on AliExpress. We use DSers, an order management tool, to forward your order to our product suppliers on AliExpress, who pack and ship it. To deliver your order, they receive your name, shipping address, phone number and the items you ordered.
  • Shipping carriers and postal services, which deliver your parcel and provide tracking updates. If you use our Track your order page, the tracking number you enter is sent to the tracking service 17TRACK to show your parcel's status.
  • Analytics and marketing partners. We use Shopify's analytics to understand how our store is used. If we work with advertising partners (for example Google, Meta or TikTok), their cookies and pixels are only used after you have given consent in our cookie banner. These partners use your information in accordance with their own privacy notices.
  • Authorities and advisors, such as tax authorities, accountants, legal advisors or courts, where we are legally required to or need to defend our rights.
  • In connection with a business transaction such as a merger, acquisition or bankruptcy, in which case your information may be transferred to the new owner under the same protections.

Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements. You can exercise this right here. We do not sell your personal information.

Cookies and Similar Technologies

We use cookies and similar technologies to run our store. Strictly necessary cookies (for example for your cart, checkout and security) are always active, because the store can't work without them. Analytics, preference and marketing cookies are only used if you accept them in our cookie banner. You can change or withdraw your choice at any time via the cookie or privacy settings link on our website, or by deleting cookies in your browser settings. More information about the cookies Shopify uses is available at https://www.shopify.com/legal/cookies.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Information you share on third-party social networking platforms may also be viewable by other users of those platforms. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended for children under 16, and we do not knowingly collect personal information about children under 16. If you are the parent or guardian of a child who has provided us with their personal information, please contact us and we will delete it.

Security and Retention of Your Information

We take appropriate technical and organizational measures to protect your personal information. Please be aware, however, that no security measures are perfect or impenetrable, and any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We keep your personal information only as long as necessary for the purposes described above:

  • Order, payment and invoice data: as long as required by Belgian tax and accounting law (generally 7 to 10 years).
  • Customer service messages: up to 2 years after our last contact, unless we need them longer to handle a complaint or claim.
  • Account data: until you delete your account or ask us to delete it.
  • Newsletter data: until you unsubscribe or withdraw your consent.
  • Cookies: for the duration shown in our cookie banner or your browser settings.

Your Rights and Choices

Under the GDPR and other applicable laws, you have the following rights in relation to your personal information. Some rights apply only in certain circumstances.

  • Right of Access. You can ask for a copy of the personal information we hold about you.
  • Right to Rectification. You can ask us to correct inaccurate or incomplete personal information.
  • Right to Erasure. You can ask us to delete your personal information, unless we have to keep it, for example for legal reasons.
  • Right to Restriction of Processing. You can ask us to temporarily limit how we use your personal information.
  • Right of Portability. You can ask to receive your personal information in a structured, commonly used format, or to have it transferred to another party.
  • Right to Object. You can object to processing based on our legitimate interests, and you can always object to direct marketing.
  • Right to Withdraw Consent. Where we rely on your consent, you can withdraw it at any time. This does not affect the lawfulness of processing before the withdrawal.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "sharing" of your personal information or of processing for targeted advertising. You can exercise this right here. If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will, depending on where you are, automatically treat this as a request to opt out for the device and browser you use.
  • Managing Communication Preferences. You can unsubscribe from promotional emails at any time using the link in each email. We may still send you non-promotional emails, such as those about your orders.

To exercise any of these rights, email us at support@lippyfeet.com. We may need to verify your identity before processing your request. We respond within one month, as required by the GDPR. Exercising your rights is free of charge, and we will never treat you differently for doing so. To learn more about rights related to data processed by Shopify, visit https://privacy.shopify.com/en.

Complaints

If you have a complaint about how we process your personal information, please contact us first. We'll do our best to solve it. You also have the right to lodge a complaint with a data protection supervisory authority, in particular in the EU country where you live, work or where the alleged infringement took place. Our lead supervisory authority is the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données), Drukpersstraat 35, 1000 Brussels, Belgium, contact@apd-gba.be, www.gegevensbeschermingsautoriteit.be. You can find a list of all data protection authorities in the EEA here.

International Transfers

Some of the recipients listed above are located outside the European Economic Area (EEA). Shopify may process your information in Canada (a country with an EU adequacy decision) and in the United States, based on the EU-U.S. Data Privacy Framework or the European Commission's Standard Contractual Clauses. Payment providers and analytics or marketing partners outside the EEA rely on adequacy decisions or Standard Contractual Clauses.

Our products are shipped by suppliers located in China. To deliver your order, your name, shipping address, phone number and order details are transferred to them via DSers and AliExpress. China does not have an EU adequacy decision; this transfer is necessary to perform our contract with you (Art. 49(1)(b) GDPR), and we limit it to the information needed for delivery.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@lippyfeet.com or use our contact form. For the purpose of applicable data protection laws, we are the data controller of your personal information.